Mind the Gap Real Estate
Ethical real estate investing that changes lives and communities.
Challenge:
Mind the Gap (MTG) Real Estate works to bridge financial and property challenges by partnering with individuals and financial organizations to restore stability and breathe new life into properties. When Lindsey reached out, she had a clear idea of her brand's style and purpose, but she needed someone to help her bring that vision to life.
Solution:
I put together a complete brand kit that captures MTG’s core mission and values. Then, using WordPress, I built a website that speaks directly to homeowners and financial organizations, creating an online space that truly reflects MTG’s commitment to revitalizing communities.
Services:
Logo creation
Creative direction
Brand identity design
Website design and buildout
Logo & Color Palette
Logo & Color Palette
COLOR PALETTE
My first step was having a color palette created that embodied the brand of Mind the Gap Real Estate.
After meeting with Lindsey, I learned that her inspiration for the name “Mind the Gap” came from her travels to London where she noticed this message on the train cars as a caution for people to watch their step. Having this in mind, along with her desire for more neutral tones, the MTG color palette was born:
FINISHED LOGO
LOGO
Lindsey’s only request for the logo was to incorporate a compass, a symbol that reflected her brand’s role in guiding clients. Using Adobe Illustrator, I developed three unique concepts that captured this idea.
When we reviewed them together, she was drawn to the third design but suggested a few small changes. She wanted the arrow to merge with the letter T to create a stronger connection to the brand’s message.
With that final adjustment, we arrived at a logo that perfectly embodies direction, trust, and guidance.